Abstract: . . .  are the only thing the industry can manage for its own account. The U.S. corn industry is highly subsidized and marginally profitable. All things being equal the application of quality management systems with a true supply chain orientation offers an offensive strategy that is long overdue. CHALLENGE POINTS What level of crisis will it take for ag industry to clean up its act? What will the marketplace pay for traceability and . . .
. . .  Cargill apparently saw process control as an important investment. Linked supply chains are not the normal way of thinking in U.S. agriculture and food systems. Historically, even though our systems really are supply chains, they tend to operate more as isolated links with adversarial handoffs, trading very little information. Such information could improve efficiency and support end product differentiation. Beef, pork, corn, soybeans, . . .
. . .  supply chain orientation offers an offensive strategy that is long overdue. CHALLENGE POINTS What level of crisis will it take for ag industry to clean up its act? What will the marketplace pay for traceability and quality assurance? What levels of sophistication are needed to adequately document for traceability? What is the balance of regulatory and private industry response necessary to standardize process control and traceability . . .
. . .  chain orientation offers an offensive strategy that is long overdue. CHALLENGE POINTS What level of crisis will it take for ag industry to clean up its act? What will the marketplace pay for traceability and quality assurance? What levels of sophistication are needed to adequately document for traceability? What is the balance of regulatory and private industry response necessary to standardize process control and traceability . . .
. . .  response necessary to standardize process control and traceability in this industry? Will traceability be defined in the U.S. or will we continue to argue the concept? Is there a failure of the marketplace to signal and motivate change? How much time do you think we have to get this right?  . . .
. . .  of sophistication are needed to adequately document for traceability? What is the balance of regulatory and private industry response necessary to standardize process control and traceability in this industry? Will traceability be defined in the U.S. or will we continue to argue the concept? Is there a failure of the marketplace to signal and motivate change? How much time do you think we have to get this right?  . . .
. . .  Oilseeds: Implications for Industry in Transition” Sponsored by Economic Research Service, USDA and The Farm Foundation Washington, DC January 27-28, 2003 Page 2 1 SUPPLY CHAINS, QUALITY ASSURANCE AND TRACEABILITY USING ISO 9000 -2000 IN AGRICULTURE Reg Clause THE SITUATION Trends in the market must be respected and several established trends challenge the U.S. agriculture industry today. These challenges offer opportunity for . . .
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