Abstract: . . .  strategy to further its interests in the European market. Previously CER advance had a limited amount of export turnover, mainly to customers in the UK. Excellent responses were received from participation at the world famous Hannover Fair in Germany in April 2004. CER advance will be exhibiting at the Midest subcontracting fair from the 15 th till the 18 th of November 2005 in Paris, France. The company is aiming at cementing some existing business relationships and exploring new avenues for export market growth. Ceramics at the renowned Hannover Fair, Germany April 2004 CER advance recently invited partners, customers and competitors alike to celebrate its 5 th year of manufacturing excellence ! Roughly 80 people attended this relaunch which celebrated amongst others: 5 years of manufacturing, the announcement of the name change, successful ISO -implementation, the launch of a new production kiln and the final registration of the already well-established LINE-OX ® brand name. The event was well covered by the media and feedback from the market has been very positive. In a short presentation done by MD, Martin Beyers, the future strategy for CER advance was highlighted. The company will concentrate on its core competencies which include ceramic related design services, prototype manufacture, new product development and furthering advanced technical ceramics into new industrial applications. Parallel to this strategy, a formal Export Marketing Plan has been drawn up, whereby the company commits resources to furthering its interests in the increasingly outsourcing orientated European subcontracting market. Open day Page 4 P.O. Box 9895 • Edenglen • 1613 Tel: +27(0)11 397 8933 Fax: . . .
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